SaaS metrics · Calculator

Are your unit economics actually working?

Work out your LTV:CAC ratio in under a minute, and find out what the number really means for your business.

LTV:CAC Ratio Builder

Find out if your unit economics stack up.

Average monthly revenue per customer

Your ARPA — total MRR ÷ number of customers

Gross margin

Revenue left after the cost of delivering your product

Monthly churn rate

The % of customers who cancel each month

Monthly sales & marketing spend

Everything you spend to win new customers

New customers per month

How many customers that spend brings in